NAPFA Kansas City: Sunrise Advisors Is Your Local Partner

NAPFA Kansas City

NAPFA Kansas City: Sunrise Advisors

The National Association of Personal Financial Advisors (NAPFA) is the nation’s leading investor advocate, championing for transparency and a fiduciary duty in the delivery of financial advice. Sunrise Advisors is a member of this exclusive club, proudly delivering financial advice as a “fee-only” fiduciary 100% of the time.

Currently, there is much debate in our industry (and within the regulatory bodies that oversee investment professionals) about an investment professionals’ legal duty to investors. For too long, this discussion has been shaped and controlled by those without a fiduciary duty to the retail investor (primarily, Wall Street banks, brokerage firms, and insurance companies). One only needs to follow the “money trail” to see which side non-fiduciaries fall in their desired duty to you, the investor. The lobbying arms of these firms contribute significantly in favor of a “suitability” standard or a watered-down fiduciary standard. In our opinion, this is unfortunate. Investors deserve better.

Fortunately, the Financial Planning Coalition – comprising Certified Financial Planner Board of Standards, Inc. (CFP Board), the Financial Planning Association® (FPA®) and the National Association of Personal Financial Advisors (NAPFA) – is now giving voice to this discussion. To learn more about the mission to require delivery of financial advice in the best interest of clients, please see the Coalition’s recent response to the Department of Labor’s re-proposed rule: http://financialplanningcoalition.com/coalition-fiduciary-rule-comment-letter/

Keep up the fiduciary fight. Sincerely,

Sunrise Advisors
Your NAPFA Kansas City partner

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