(February 25, 2016) Sunrise Advisors, Inc. was recently ranked as one of the top financial advisors in Kansas City by AdvisoryHQ, an independent research organization. As 1 of only 9 wealth management firms in the entire Kansas City metropolitan area to be honored, this continues the string of strong national recognition for Sunrise (following the selection by the Financial Times to the “FT 300” – the top 1% of all advisors in the country).
“We feel privileged to be a part of this elite group,” said David Walsh, JD, CFP®, Director of Family Office Services. “It makes it even more meaningful that advisory firms were not able to influence the rankings in any way. We weren’t even aware of our consideration until we were notified of our selection. With too many rankings or reviews based on a single metric (like firm size) or coming as a result of ‘pay-to-play’ advertising swaps, AdvisoryHQ’s process is importantly unbiased, objective, and consumer-centric”.
According to AdvisoryHQ’s website, their goal was “to generate a more reflective award ranking of the top advisors and investment managers [in Kansas City]. AdvisoryHQ went beyond just analyzing AUM, revenue, and the size of an advisory firm. AdvisoryHQ developed a breakthrough ‘Top-Down Advisor Selection Methodology’ that is based on a wide range of filters including fiduciary duty, independence, transparency, level of customized service, history of innovation, fee structure, quality of services provided, team excellence, and wealth of experience”. They use a 4-step selection methodology summarized below for identifying, researching, and generating its list of top-ranking firms:
Step 1: Using publicly available sources, they identify a wide range of financial advisors, RIAs, financial planners, and wealth management firms providing services in a designated area (city, state or local geographic location).
Step 2: The firm’s review and selection team then applies initial methodology filters to narrow down the list of identified firms. These filters include each firm’s fee structure, fiduciary duty classification, and level of independence.
Step 3: After trimming down the initial list, AdvisoryHQ conducts a deep-dive assessment of the remaining advisors. The award criteria takes into account a range of factors, including experience level (broad level of expertise and extensive years of experience), transparency, level of customized services, and website quality. Open door policy, resource availability (number of “available” advisory professionals and supporting staff), and range of provided services are also assessed to build up a broad picture of what each firm has to offer, before the final selection process occurs.
Step 4: Based on the results of AdvisoryHQ’s assessment, the firm’s research and selection team then finalizes the entities that make it into the respective top ranking lists, which are then published to the general public.
Sunrise Advisors is appreciative of the efforts by the handful of research firms that provide unbiased, transparent analysis with the investing public in mind. To further explore their methodology and rankings, please go here.
To contact Sunrise Advisors to discuss working with us, please call us at (913) 681-0215 or email us at firstname.lastname@example.org.